Why should you attend webmaster conferences? Why should you give up your secrets of the trade? It all depends on how you look at things.
The information shared during at webmaster conferences is of great value and cannot be easily found on the internet, or anywhere else for that matter. Often, you'll have Google and Yahoo representatives discussing various ways of marketing effectively in the search engines and how to improve local rankings legitimately. Who else to offer advice than individuals who actually work for the engines? Discussions about trends, the industry, current events among many other things also take place, allowing you to gain a better understanding on where things are heading in the online world. This, in turn, helps you aim your company's goals in a direction that is more likely to guarantee success.
Some webmasters attending these webmaster conferences see it as an opportunity to gain more knowledge and insight into where the industry is going and where the money is to be made, while other use it as a way to extend their network. Networking is one of the most important factors that help a company grow. By sharing resources, goals can be achieved much faster and those that have discovered this find themselves climbing the ladder at a fast pace. Many deals are made between big and small companies by either outsourcing or hiring on a company.
Being able to discuss successes and failures with other webmasters gives you the opportunity to become more effective in your ways of marketing by learning from others. Keep in mind that the effectiveness of webmaster conferences is based on the fact that webmasters want to trade secrets. If everyone is there to just listen to what others have to say, no one will actually get ahead. So be sure to put your two cents in.
AFFILIATE TIP OF THE WEEK
Beware 'net' payout programs that deduct all sorts of expenses from the Gross profit before you get your cut. Demand to see the deductions itemized.